51 Fatal Errors
“Most business books are like gym memberships, lots of
initial en-thusiasm and not much meaningful action. These books
are great in theory, but useless unless put into practice. We all
“know” we need to exercise. I do not want to be another business
person selling you on the benefits of a health club membership.
Done right, a business book should energize you AND leave you with
tangible action items to make your business better. Done wrong, it
is nothing more than theoretical generalities that get you “juiced
up” but have no real impact on you or your business.
The purpose of this book is to debate whether or not to go to the
health club, but what to DO when you walk in the door. I want to
move past the temporary excitement of a new idea and into
permanent gain created by making meaningful, lasting changes. My
goal in this book is to give you specific tools for using “the gym
equipment” thereby empowering you to get your business in good
shape. . I want to energize you about the boundless possibilities
of your business while giving you practical action steps to move
forward to the next level.
This book is designed to be used as a reference that you can come
back to repeatedly as new issues arise in your business that need
“toning.” The 51 Fatal Business Errors fall into four categories:
Myth-Busters, Improving your personal effectiveness, Using best
practices, and Mule-kicks.